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HubSpot vs Keap — Head-to-Head Comparison
Quick verdict: HubSpot edges ahead
with a 4.5/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
HubSpot |
Keap |
| AI Content Writer |
✓ |
— |
| Predictive Lead Scoring |
✓ |
— |
| Contact & Deal Management |
✓ |
— |
| Email Marketing & Automation |
✓ |
— |
| Landing Page Builder |
✓ |
✓ |
| Live Chat & Chatbot |
✓ |
— |
| Social Media Publishing |
✓ |
— |
| Marketing Analytics Dashboard |
✓ |
— |
| Sequences & Workflows |
✓ |
— |
| Salesforce Integration |
✓ |
— |
| CRM & Contact Management |
— |
✓ |
| Email & SMS Automation |
— |
✓ |
| Visual Campaign Builder |
— |
✓ |
| Invoicing & Payment Processing (Stripe) |
— |
✓ |
| Appointment Booking |
— |
✓ |
| Lead Capture Forms |
— |
✓ |
| Pipeline & Deal Tracking |
— |
✓ |
| Reporting & Analytics |
— |
✓ |
| Mobile App |
— |
✓ |
Pricing Comparison
| Plan | HubSpot | Keap |
|---|
| Starting price |
Free |
$299/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (monthly/annual) |
Subscription |
Which Should You Choose?
Choose HubSpot if...
- You need CRM, email marketing, and automation in one tool
- You are a SMB or startup with limited budget (free plan is enough to start)
- Your team values ease of use over raw power
- You want native integration between marketing and sales data
Try HubSpot Free
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
