Pipedrive
Sales-focused CRM built for salespeople, not administrators
From $14/mo
What is Pipedrive?
Pipedrive is a sales CRM built from the ground up by salespeople, for salespeople. Its defining feature is the visual Kanban-style deal pipeline — a simple, intuitive board where deals move from stage to stage with drag-and-drop ease. The focus is on activity-based selling: tracking every call, email, and meeting that moves a deal forward.
With over 100,000 customers across 179 countries, Pipedrive has found a strong market among B2B sales teams, freelancers, and SMBs that find Salesforce too complex and HubSpot too marketing-heavy. Its AI Sales Assistant identifies deals at risk, suggests next actions, and predicts which deals are most likely to close. Email integration syncs all communications automatically. The automation builder handles follow-up emails, task creation, and stage transitions without code. Pipedrive's pricing is straightforward per-seat with no contact limits — a refreshing contrast to platforms that charge by contact count.
Key Features
- Visual Deal Pipeline (Kanban)
- AI Sales Assistant (deal predictions)
- Email Integration & Sync
- Activity Tracking (calls, meetings, tasks)
- Automation Builder
- Revenue Forecasting
- Contact & Organization Management
- Smart Docs (e-signature integration)
- Reporting & Custom Dashboards
- 400+ App Integrations
Pros & Cons
Pros
- Most intuitive pipeline interface — salespeople adopt it without training
- Activity-based selling keeps reps focused on actions that close deals
- No contact limits on any plan — just per-seat pricing
- AI assistant identifies at-risk deals and suggests next steps
Cons
- No free plan — 14-day trial only
- Marketing automation features are add-on, not native
- Reporting less advanced than Salesforce
- Customer support slow on lower tiers
Pricing
Model: Subscription (per user per month)
| Plan | Price | Key Limits |
|---|---|---|
| Essential | $14/user/mo | Basic pipeline, unlimited contacts |
| Advanced | $29/user/mo | Email sync, automation, group emailing |
| Professional | $59/user/mo | AI features, revenue forecasting, e-signatures |
| Power | $69/user/mo | Project planning, phone support |
| Enterprise | $99/user/mo | Unlimited features, security controls |
Frequently Asked Questions
- Pipedrive vs HubSpot — which is better for sales?
- Pipedrive is better for pure sales teams focused on closing deals — its pipeline UX is best-in-class. HubSpot is better when you need CRM and marketing automation in one tool. For teams where sales and marketing are separate functions, Pipedrive + a dedicated email tool often beats HubSpot.
- Does Pipedrive have email marketing?
- Pipedrive does not include full email marketing natively. It has email sync and bulk email sending from the CRM, but for marketing automation (sequences, broadcasts, landing pages), you need a third-party tool or the Campaigns add-on.
- Does Pipedrive have an affiliate program?
- Yes. Pipedrive's affiliate program offers 33% recurring commission for the first 12 months of referred subscriptions, with a 90-day cookie. It is one of the more competitive CRM affiliate programs available.