GetResponse
Email marketing and landing page platform with built-in webinar hosting
What is GetResponse?
GetResponse is a veteran email marketing platform (founded 1998) that has evolved into a full online marketing suite covering email campaigns, marketing automation, landing pages, webinars, paid ads management, and e-commerce. With over 350,000 customers in 183 countries, it is one of the most internationally used email platforms.
The standout differentiator is webinar hosting. GetResponse is the only mainstream email marketing platform with built-in webinar functionality — eliminating the need for a separate Zoom or GoToWebinar subscription for businesses running regular webinars. Its Conversion Funnel feature lets users build complete funnels (landing page → email sequence → payment → thank you page) without external tools. The AI email generator and subject line optimizer are helpful for teams with limited copywriting resources. At the Marketing Automation tier, GetResponse offers visual workflow automation comparable to ActiveCampaign at a lower price point.
Key Features
- Email Marketing & Automation
- Built-in Webinar Hosting (up to 500 attendees)
- Landing Page Builder
- Conversion Funnel Builder
- AI Email Generator
- E-commerce Tools (Shopify, WooCommerce)
- SMS Marketing
- Pop-ups & Forms
- Paid Ads Management (Google, Facebook)
- Web Push Notifications
Pros & Cons
Pros
- Built-in webinar hosting eliminates need for a separate webinar tool
- Conversion funnel builder covers full customer acquisition workflow
- Competitive pricing with broad feature set
- Strong deliverability and list management
Cons
- Interface can feel dated in places
- Webinar feature is basic compared to dedicated tools like Zoom
- Automation logic less powerful than ActiveCampaign at the same tier
- Free plan very limited — only basic email features
Pricing
Model: Freemium + subscription (by contacts)
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | 500 contacts, newsletter only |
| Email Marketing | $19/mo | 1,000 contacts, unlimited emails, autoresponders |
| Marketing Automation | $59/mo | 1,000 contacts, visual automation, webinars (100 attendees) |
| E-commerce Marketing | $119/mo | 1,000 contacts, e-commerce tools, webinars (300 attendees) |
Frequently Asked Questions
- Does GetResponse have webinar features?
- Yes — GetResponse is unique among email platforms in including built-in webinar hosting. The Marketing Automation plan supports up to 100 attendees; the E-commerce plan supports 300. Attendees can register directly from your email list, and recordings are stored in your account.
- GetResponse vs Mailchimp — which is better?
- GetResponse offers more tools including webinars, funnel building, and paid ads management. Mailchimp has a larger template library and a better-known brand. For businesses needing webinars or landing pages alongside email, GetResponse provides better value.
- Does GetResponse have an affiliate program?
- Yes. GetResponse offers two affiliate options: a $100 one-time bounty per sale, or a 33% recurring commission. The recurring option is typically better value for affiliates with an audience that will stay subscribed long-term.