ActiveCampaign
Advanced email marketing, automation, and CRM platform
4.5
/5
(10800 reviews)
Try ActiveCampaign Free
From $29/mo
What is ActiveCampaign?
ActiveCampaign is the most powerful email marketing and automation platform in its price range. Its visual automation builder lets you create complex multi-step journeys triggered by behavior, tags, custom fields, and site tracking — capabilities that usually cost 5x more on enterprise platforms.
It combines email marketing, CRM, SMS, and landing pages in a single platform, with AI-powered predictive sending, win probability scoring, and content recommendations. The learning curve is steeper than Mailchimp, but the payoff is significantly more sophisticated lead nurturing.
Key Features
- Visual Automation Builder (800+ recipes)
- AI Predictive Sending
- CRM with Deal Pipelines
- Lead Scoring
- Site & Event Tracking
- Dynamic Email Content
- SMS Marketing
- Landing Pages
- Conditional Content
- Salesforce & Shopify Integration
Pros & Cons
Pros
- Most powerful automation builder under $500/mo
- Deep personalization with conditional content and dynamic fields
- Built-in CRM eliminates need for separate tool
- 500+ integrations including native Salesforce, Shopify
Cons
- No free plan — 14-day trial only
- Steep learning curve for beginners
- Interface can feel outdated compared to Mailchimp
- Reporting could be better on lower plans
Pricing
Model: Subscription (monthly/annual, priced by contacts)
| Plan | Price | Key Limits |
|---|---|---|
| Starter | $29/mo | 1,000 contacts, email + automation, 1 user |
| Plus | $49/mo | 1,000 contacts, CRM, landing pages, SMS, 3 users |
| Professional | $149/mo | 2,500 contacts, predictive sending, 5 users |
| Enterprise | $259/mo | 2,500 contacts, custom reporting, custom domain, unlimited users |
Frequently Asked Questions
- Does ActiveCampaign have a free plan?
- No. ActiveCampaign does not have a free plan. It offers a 14-day free trial on all plans without requiring a credit card.
- ActiveCampaign vs HubSpot — which is better for marketing automation?
- ActiveCampaign's automation builder is more flexible and affordable at the $29-$149/mo range. HubSpot's automation becomes competitive at Professional ($890/mo+). For pure marketing automation under $200/mo, ActiveCampaign wins.
- Is ActiveCampaign good for e-commerce?
- Yes. ActiveCampaign integrates natively with Shopify, WooCommerce, and BigCommerce. It supports abandoned cart sequences, post-purchase flows, and product recommendation emails. Klaviyo is a stronger specialist for e-commerce, but ActiveCampaign is a solid choice.