Brevo
All-in-one CRM, email marketing, and SMS platform — formerly Sendinblue
What is Brevo?
Brevo (formerly Sendinblue, rebranded in 2023) is a comprehensive marketing platform that bundles email marketing, SMS, live chat, a CRM, landing pages, and marketing automation into a single tool at pricing that makes large competitors look extravagant. Its pricing model is unique: unlike Mailchimp or Klaviyo, Brevo charges by email volume (sends per month) rather than contact count — making it extremely cost-effective for brands with large lists that email infrequently.
The platform serves over 500,000 businesses across 180 countries. Its transactional email service (SMTP) is particularly strong — used by developers to send receipts, password resets, and notifications at scale. The CRM module covers contact management, deal pipelines, and shared team inbox. Brevo's AI features include send-time optimization and subject line recommendations. It is a strong choice for European businesses due to its GDPR-compliant infrastructure hosted in the EU.
Key Features
- Email Marketing & Automation
- SMS Marketing
- Transactional Email (SMTP)
- Live Chat
- CRM & Deal Pipelines
- Landing Page Builder
- Send-Time Optimization (AI)
- WhatsApp Campaigns
- Push Notifications
- A/B Testing
Pros & Cons
Pros
- Charges by email volume, not contact count — great for large lists
- All-in-one: email + SMS + chat + CRM in one subscription
- GDPR-compliant, EU-hosted infrastructure
- Strong transactional email and SMTP service for developers
Cons
- Email template editor less polished than Mailchimp
- CRM is basic compared to HubSpot or Pipedrive
- Automation workflows less visual than ActiveCampaign
- Deliverability issues occasionally reported on shared IP plans
Pricing
Model: Freemium + subscription (by email volume)
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | 300 emails/day, unlimited contacts |
| Starter | $25/mo | 20,000 emails/mo, no daily limit |
| Business | $65/mo | 20,000 emails/mo, marketing automation, A/B testing |
| Enterprise | Custom | Custom volume, dedicated IP, SLA |
Frequently Asked Questions
- What is the difference between Brevo and Sendinblue?
- They are the same company. Sendinblue rebranded to Brevo in May 2023. The platform, features, and infrastructure are the same — only the brand name changed.
- Why does Brevo charge by email volume instead of contacts?
- Brevo's pricing model is designed to benefit brands with large lists that send at lower frequency. If you have 50,000 contacts but only send 4 emails/month, Brevo can be significantly cheaper than Mailchimp or Klaviyo which charge by contact count.
- Does Brevo have an affiliate program?
- Yes. Brevo's affiliate program offers €5 per free signup and €100 per paid subscription, with a 90-day cookie. It is commission-based and managed through CJ Affiliate.