Drip
E-commerce CRM with powerful email and SMS automation for growing brands
From $39/mo
What is Drip?
Drip is an e-commerce CRM and email marketing platform that combines detailed customer data with sophisticated automation workflows. It was acquired by Leadpages in 2016 and has built a reputation among DTC (direct-to-consumer) brands for its deep automation logic and revenue-focused analytics.
Drip's core strength is its visual workflow builder — one of the most flexible in the email marketing space — combined with granular tagging and segmentation based on customer behavior, purchase history, and on-site actions. Unlike generic email tools, Drip is explicitly designed around the customer journey from first touch through repeat purchase. The platform integrates natively with Shopify, WooCommerce, Magento, and BigCommerce. Its SMS feature allows multi-channel automation within the same workflow. Drip occupies a competitive middle ground between the simplicity of Mailchimp and the price point of Klaviyo — making it attractive to growing stores with 1,000-50,000 contacts.
Key Features
- Visual Workflow Automation Builder
- Behavioral Email Triggers
- SMS Marketing (integrated)
- E-commerce Integration (Shopify, WooCommerce, Magento)
- Customer Revenue Attribution
- Tagging & Custom Fields
- Dynamic Content Personalization
- A/B Testing
- On-Site Popups & Opt-ins
- Multi-Store Support
Pros & Cons
Pros
- Most flexible visual workflow builder in e-commerce email
- Deep customer tagging enables precise behavioral segmentation
- Email + SMS automation in one unified workflow
- Strong revenue attribution and reporting
Cons
- No free plan — starts at $39/mo
- Steeper learning curve than Mailchimp or ConvertKit
- Template library less extensive than competitors
- Support quality has declined according to some users
Pricing
Model: Subscription (by contacts)
| Plan | Price | Key Limits |
|---|---|---|
| 2,500 contacts | $39/mo | Unlimited emails, automation, SMS add-on |
| 5,000 contacts | $89/mo | Unlimited emails, full automation |
| 10,000 contacts | $154/mo | Unlimited emails, full features |
Frequently Asked Questions
- Drip vs Klaviyo — which is better for e-commerce?
- Klaviyo is generally stronger on predictive analytics, AI features, and Shopify integration depth. Drip has a more flexible workflow builder and can be more affordable at higher contact counts. Both are strong e-commerce platforms — the right choice depends on your store's size and automation needs.
- Does Drip have a free trial?
- Yes. Drip offers a 14-day free trial with no credit card required. The trial includes access to all features.
- Can Drip handle transactional emails?
- Drip focuses on marketing automation rather than transactional emails. For order confirmations and receipts, you would typically use your e-commerce platform's built-in notifications or a separate transactional email service like Postmark or SendGrid.