AWeber
Simple email marketing and automation for small businesses and creators
What is AWeber?
AWeber is one of the original email marketing platforms, trusted by over 100,000 small businesses and creators since 1998. It focuses on making email marketing simple and accessible without sacrificing the features that actually drive results.
Where competitors pile on complex automation builders that most users never touch, AWeber nails the fundamentals: reliable deliverability, an intuitive drag-and-drop editor, hundreds of pre-built templates, and a generous free plan that includes automation. Their AI writing assistant helps you draft subject lines and email copy in seconds, making it one of the fastest ways to go from zero to a professional email campaign.
Key Features
- Drag-and-Drop Email Builder
- AI Email Writing Assistant
- 700+ Pre-Built Templates
- Marketing Automation
- Landing Pages
- Web Push Notifications
- E-commerce Integration
- Subscriber Segmentation
- A/B Testing
- Detailed Analytics & Reporting
Pros & Cons
Pros
- Free plan includes automation (rare among competitors)
- Industry-leading deliverability rates
- Extremely easy to learn — ideal for beginners
- 24/7 live customer support on all plans
Cons
- Automation is simpler than ActiveCampaign or HubSpot
- No built-in CRM — email marketing only
- Template designs could feel dated compared to Mailchimp
- Limited advanced segmentation on lower plans
Pricing
Model: Freemium + subscription (monthly, priced by subscribers)
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0/mo | 500 subscribers, 3,000 emails/mo, 1 email list, basic automation |
| Lite | $15/mo | Unlimited subscribers, unlimited emails, 3 email lists, advanced automation |
| Plus | $30/mo | Unlimited everything, priority support, advanced analytics, remove branding |
| Unlimited | $899/mo | Unlimited subscribers, personalized account management, deliverability consulting |
Frequently Asked Questions
- Is AWeber really free?
- Yes. AWeber offers a genuinely free plan for up to 500 subscribers with 3,000 emails per month. It includes automation, landing pages, and email templates — no credit card required.
- AWeber vs Mailchimp — which is better?
- AWeber is simpler and has better deliverability rates. Mailchimp has a more modern interface and more integrations. For beginners who want reliability, AWeber wins. For design-focused marketers, Mailchimp has the edge.
- Does AWeber have marketing automation?
- Yes. AWeber includes visual automation workflows on all plans, including the free plan. You can create triggered sequences based on subscriber behavior, tags, and engagement. It is simpler than ActiveCampaign but covers most small business needs.