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AWeber vs ActiveCampaign — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.2/5.
See the full breakdown below.
Feature Comparison
| Feature |
AWeber |
ActiveCampaign |
| Drag-and-Drop Email Builder |
✓ |
— |
| AI Email Writing Assistant |
✓ |
— |
| 700+ Pre-Built Templates |
✓ |
— |
| Marketing Automation |
✓ |
— |
| Landing Pages |
✓ |
✓ |
| Web Push Notifications |
✓ |
— |
| E-commerce Integration |
✓ |
— |
| Subscriber Segmentation |
✓ |
— |
| A/B Testing |
✓ |
— |
| Detailed Analytics & Reporting |
✓ |
— |
| Visual Automation Builder (800+ recipes) |
— |
✓ |
| AI Predictive Sending |
— |
✓ |
| CRM with Deal Pipelines |
— |
✓ |
| Lead Scoring |
— |
✓ |
| Site & Event Tracking |
— |
✓ |
| Dynamic Email Content |
— |
✓ |
| SMS Marketing |
— |
✓ |
| Conditional Content |
— |
✓ |
| Salesforce & Shopify Integration |
— |
✓ |
Pricing Comparison
| Plan | AWeber | ActiveCampaign |
|---|
| Starting price |
Free |
$29/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (monthly, priced by subscribers) |
Subscription (monthly/annual, priced by contacts) |
Which Should You Choose?
Choose AWeber if...
- You want a free plan that includes automation workflows
- You value deliverability and reliability above all else
- You are a creator or solopreneur who needs simple email marketing
- You want 24/7 live support even on the free plan
Try AWeber Free
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
