Best Mailchimp Alternatives in 2026
Not satisfied with Mailchimp? Here are the 5 best alternatives, ranked by overall value, features, and pricing.
Quick answer: ActiveCampaign (from $15/mo) is the top-ranked Mailchimp alternative on this page — best for b2B teams and agencies needing sophisticated marketing automation. See the full comparison below for the other 4 options.
Mailchimp — Quick Overview
Email marketing platform with AI-driven automation and segmentation
See full Mailchimp review →Mailchimp Alternatives Compared
| Tool | Starting Price | Free Plan | Best For |
|---|---|---|---|
| ActiveCampaign | $15/mo | No | B2B teams and agencies needing sophisticated marketing automation |
| Klaviyo | Freemium + subscription (by contacts) | Yes | E-commerce brands on Shopify, WooCommerce, or BigCommerce who want deep behavioral segmentation and automated revenue flows |
| Brevo | Freemium + subscription (by email volume) | Yes | SMBs and startups who want email, SMS, chat, and basic CRM in one affordable platform |
| ConvertKit | Freemium + subscription | Yes | Bloggers, podcasters, course creators, and newsletter writers who build direct relationships with their audience |
| Drip | $39/mo | No | Mid-market e-commerce brands who need deep automation logic without Klaviyo's price point |
Top 5 Alternatives to Mailchimp
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#1
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#2
Klaviyo
The #1 email and SMS marketing platform for e-commerce revenue growth
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#3
Brevo
All-in-one CRM, email marketing, and SMS platform — formerly Sendinblue
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#4
ConvertKit
Email marketing platform built specifically for creators and solopreneurs
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#5
Frequently Asked Questions about Mailchimp
- Is Mailchimp free forever?
- Mailchimp has a free plan, but it was cut to 250 contacts and 500 sends per month in January 2026 (down from 500 contacts/1,000 sends). It has no automation journeys, Mailchimp branding on emails, and limited A/B testing.
- Mailchimp vs ActiveCampaign — which should I choose?
- Mailchimp is better for beginners and e-commerce. ActiveCampaign is better for advanced automation, CRM features, and B2B lead nurturing, and now starts lower too ($15/mo). If you run complex drip sequences, ActiveCampaign wins.
- Why is Mailchimp getting expensive?
- Mailchimp prices by contact count, not email volume, and its free tier shrank in 2026. If your list grows past 5,000 contacts, tools like Brevo (prices by emails sent) or Klaviyo (better ROI for e-commerce) often become cheaper alternatives.