Omnisend
E-commerce marketing automation with email, SMS, and push notifications
What is Omnisend?
Omnisend is an e-commerce marketing automation platform built to compete directly with Klaviyo at a more accessible price point. It combines email marketing, SMS, push notifications, and on-site popups into an omnichannel automation platform specifically designed for online stores.
The platform integrates natively with Shopify, WooCommerce, BigCommerce, Magento, and other e-commerce platforms, syncing customer purchase history, browse behavior, and cart data in real time. Pre-built automation workflows cover every key e-commerce use case: welcome series, abandoned cart recovery, post-purchase follow-up, browse abandonment, and win-back campaigns. Omnisend's product picker lets marketers insert specific products directly into emails without manually copying images and prices. Its contact segmentation engine supports behavioral, demographic, and purchase-based filtering. For Shopify stores below $1M in revenue, Omnisend often provides comparable automation to Klaviyo at 30-50% lower cost, making it the top budget-conscious alternative in the e-commerce email category.
Key Features
- Email, SMS, and Push Notifications (unified)
- E-commerce Integration (Shopify, WooCommerce, BigCommerce)
- Pre-built Automation Workflows
- Product Picker for Email
- Abandoned Cart Recovery
- Behavioral Segmentation
- On-Site Popups & Forms
- A/B Testing
- Revenue Attribution
- International SMS Support
Pros & Cons
Pros
- Klaviyo-competitive features at significantly lower pricing
- All three channels (email, SMS, push) in one platform
- Pre-built e-commerce workflows are genuinely effective out of the box
- Generous free plan — 500 contacts, 500 emails/mo
Cons
- Segmentation less sophisticated than Klaviyo's predictive analytics
- Template design options less flexible than Mailchimp
- Support response times slower on free plan
- SMS pricing is separate and can add up
Pricing
Model: Freemium + subscription (by contacts)
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | 500 contacts, 500 emails/mo, 60 SMS |
| Standard | $16/mo | 500 contacts, 6,000 emails/mo, full automations |
| Pro | $59/mo | 2,500 contacts, unlimited emails, 3,933 SMS/mo |
Frequently Asked Questions
- Omnisend vs Klaviyo — which is better?
- Klaviyo has more advanced predictive analytics, better LTV data, and deeper Shopify integration. Omnisend is comparable for standard e-commerce automation flows at lower cost. For stores under $1M GMV, Omnisend often provides sufficient capability. Above $1M, Klaviyo's analytics justify the premium.
- Does Omnisend work with WooCommerce?
- Yes. Omnisend has a dedicated WooCommerce plugin that syncs order history, product catalog, and customer behavior in real time. It is one of the top-rated WooCommerce email marketing plugins.
- Does Omnisend have an affiliate program?
- Yes. Omnisend offers an affiliate program with commission on referred subscriptions. Affiliates can apply through the Omnisend partner page.