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Zapier vs Keap — Head-to-Head Comparison
Quick verdict: Zapier edges ahead
with a 4.5/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
Zapier |
Keap |
| 7,000+ App Integrations |
✓ |
— |
| Multi-Step Workflows |
✓ |
— |
| Conditional Logic (Filters & Paths) |
✓ |
— |
| AI Steps (ChatGPT, Claude integration) |
✓ |
— |
| Webhooks |
✓ |
— |
| Data Formatting & Transformation |
✓ |
— |
| Zapier Tables (built-in database) |
✓ |
— |
| Zapier Interfaces (simple front-ends) |
✓ |
— |
| Transfer (bulk data movement) |
✓ |
— |
| Team Collaboration |
✓ |
— |
| CRM & Contact Management |
— |
✓ |
| Email & SMS Automation |
— |
✓ |
| Visual Campaign Builder |
— |
✓ |
| Invoicing & Payment Processing (Stripe) |
— |
✓ |
| Appointment Booking |
— |
✓ |
| Landing Page Builder |
— |
✓ |
| Lead Capture Forms |
— |
✓ |
| Pipeline & Deal Tracking |
— |
✓ |
| Reporting & Analytics |
— |
✓ |
| Mobile App |
— |
✓ |
Pricing Comparison
| Plan | Zapier | Keap |
|---|
| Starting price |
Free |
$299/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (by tasks/month) |
Subscription |
Which Should You Choose?
Choose Zapier if...
- You want to connect marketing tools without writing code
- You are automating tasks between 2-5 apps and need it done today
- You are a non-technical marketer who needs automation fast
Try Zapier Free
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
