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Keap vs Make — Head-to-Head Comparison
Quick verdict: Make edges ahead
with a 4.6/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
Keap |
Make |
| CRM & Contact Management |
✓ |
— |
| Email & SMS Automation |
✓ |
— |
| Visual Campaign Builder |
✓ |
— |
| Invoicing & Payment Processing (Stripe) |
✓ |
— |
| Appointment Booking |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Lead Capture Forms |
✓ |
— |
| Pipeline & Deal Tracking |
✓ |
— |
| Reporting & Analytics |
✓ |
— |
| Mobile App |
✓ |
— |
| Visual Scenario Builder (node-based) |
— |
✓ |
| 1,500+ App Integrations |
— |
✓ |
| Complex Branching & Conditional Logic |
— |
✓ |
| Data Aggregators & Iterators |
— |
✓ |
| HTTP/Webhook Modules (any API) |
— |
✓ |
| Error Handling & Resume |
— |
✓ |
| Scheduling (every minute possible) |
— |
✓ |
| Data Stores (built-in database) |
— |
✓ |
| AI/OpenAI Integration |
— |
✓ |
| Team Workspaces |
— |
✓ |
Pricing Comparison
| Plan | Keap | Make |
|---|
| Starting price |
$299/mo |
Free |
| Free plan |
No |
Yes |
| Pricing model |
Subscription |
Freemium + subscription (by operations/month) |
Which Should You Choose?
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
Choose Make if...
- You need complex multi-branch automation logic beyond Zapier's capabilities
- You want to automate at high volume without Zapier's task pricing
- You have technical knowledge and want maximum flexibility
Visit Make
