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Keap vs Marketo Engage — Head-to-Head Comparison
Quick verdict: Marketo Engage edges ahead
with a 4.2/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
Keap |
Marketo Engage |
| CRM & Contact Management |
✓ |
— |
| Email & SMS Automation |
✓ |
— |
| Visual Campaign Builder |
✓ |
— |
| Invoicing & Payment Processing (Stripe) |
✓ |
— |
| Appointment Booking |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Lead Capture Forms |
✓ |
— |
| Pipeline & Deal Tracking |
✓ |
— |
| Reporting & Analytics |
✓ |
— |
| Mobile App |
✓ |
— |
| Smart Campaigns (multi-channel automation) |
— |
✓ |
| Lead Scoring & Lifecycle Management |
— |
✓ |
| Account-Based Marketing (ABM) |
— |
✓ |
| Email Marketing & Dynamic Content |
— |
✓ |
| Landing Pages & Forms |
— |
✓ |
| Adobe Sensei AI (predictive audiences, recommendations) |
— |
✓ |
| Revenue Attribution (multi-touch) |
— |
✓ |
| Sales Insights for Salesforce |
— |
✓ |
| Event Management |
— |
✓ |
| Advanced Reporting & Analytics |
— |
✓ |
Pricing Comparison
| Plan | Keap | Marketo Engage |
|---|
| Starting price |
$299/mo |
$895/mo |
| Free plan |
No |
No |
| Pricing model |
Subscription |
Custom enterprise pricing |
Which Should You Choose?
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
Choose Marketo Engage if...
- You are an enterprise B2B marketing team with a dedicated marketing ops function
- You run account-based marketing programs at scale
- You need deep Salesforce CRM integration for complex lead lifecycle management
Visit Marketo Engage
