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Omnisend vs ActiveCampaign — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.4/5.
See the full breakdown below.
Feature Comparison
| Feature |
Omnisend |
ActiveCampaign |
| Email, SMS, and Push Notifications (unified) |
✓ |
— |
| E-commerce Integration (Shopify, WooCommerce, BigCommerce) |
✓ |
— |
| Pre-built Automation Workflows |
✓ |
— |
| Product Picker for Email |
✓ |
— |
| Abandoned Cart Recovery |
✓ |
— |
| Behavioral Segmentation |
✓ |
— |
| On-Site Popups & Forms |
✓ |
— |
| A/B Testing |
✓ |
— |
| Revenue Attribution |
✓ |
— |
| International SMS Support |
✓ |
— |
| Visual Automation Builder (800+ recipes) |
— |
✓ |
| AI Predictive Sending |
— |
✓ |
| CRM with Deal Pipelines |
— |
✓ |
| Lead Scoring |
— |
✓ |
| Site & Event Tracking |
— |
✓ |
| Dynamic Email Content |
— |
✓ |
| SMS Marketing |
— |
✓ |
| Landing Pages |
— |
✓ |
| Conditional Content |
— |
✓ |
| Salesforce & Shopify Integration |
— |
✓ |
Pricing Comparison
| Plan | Omnisend | ActiveCampaign |
|---|
| Starting price |
Free |
$29/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (by contacts) |
Subscription (monthly/annual, priced by contacts) |
Which Should You Choose?
Choose Omnisend if...
- You are a Shopify or WooCommerce store looking for a Klaviyo alternative at lower cost
- You want email, SMS, and push notifications managed in one platform
- You are just starting with e-commerce email automation and need pre-built flows
Visit Omnisend
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
