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Keap vs Zapier — Head-to-Head Comparison
Quick verdict: Zapier edges ahead
with a 4.5/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
Keap |
Zapier |
| CRM & Contact Management |
✓ |
— |
| Email & SMS Automation |
✓ |
— |
| Visual Campaign Builder |
✓ |
— |
| Invoicing & Payment Processing (Stripe) |
✓ |
— |
| Appointment Booking |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Lead Capture Forms |
✓ |
— |
| Pipeline & Deal Tracking |
✓ |
— |
| Reporting & Analytics |
✓ |
— |
| Mobile App |
✓ |
— |
| 7,000+ App Integrations |
— |
✓ |
| Multi-Step Workflows |
— |
✓ |
| Conditional Logic (Filters & Paths) |
— |
✓ |
| AI Steps (ChatGPT, Claude integration) |
— |
✓ |
| Webhooks |
— |
✓ |
| Data Formatting & Transformation |
— |
✓ |
| Zapier Tables (built-in database) |
— |
✓ |
| Zapier Interfaces (simple front-ends) |
— |
✓ |
| Transfer (bulk data movement) |
— |
✓ |
| Team Collaboration |
— |
✓ |
Pricing Comparison
| Plan | Keap | Zapier |
|---|
| Starting price |
$299/mo |
Free |
| Free plan |
No |
Yes |
| Pricing model |
Subscription |
Freemium + subscription (by tasks/month) |
Which Should You Choose?
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
Choose Zapier if...
- You want to connect marketing tools without writing code
- You are automating tasks between 2-5 apps and need it done today
- You are a non-technical marketer who needs automation fast
Try Zapier Free
