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Keap vs Salesforce Marketing Cloud Account Engagement — Head-to-Head Comparison
Quick verdict: Salesforce Marketing Cloud Account Engagement edges ahead
with a 4.1/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
Keap |
Salesforce Marketing Cloud Account Engagement |
| CRM & Contact Management |
✓ |
— |
| Email & SMS Automation |
✓ |
— |
| Visual Campaign Builder |
✓ |
— |
| Invoicing & Payment Processing (Stripe) |
✓ |
— |
| Appointment Booking |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Lead Capture Forms |
✓ |
— |
| Pipeline & Deal Tracking |
✓ |
— |
| Reporting & Analytics |
✓ |
— |
| Mobile App |
✓ |
— |
| Email Marketing & Nurture Programs |
— |
✓ |
| Landing Pages & Forms Builder |
— |
✓ |
| Lead Scoring & Grading |
— |
✓ |
| Engagement Studio (visual automation) |
— |
✓ |
| Einstein AI (predictive scoring, insights) |
— |
✓ |
| Native Salesforce CRM Sync |
— |
✓ |
| Account-Based Marketing |
— |
✓ |
| Sales Alerts & Notifications |
— |
✓ |
| B2B Analytics |
— |
✓ |
| Social Media Posting |
— |
✓ |
Pricing Comparison
| Plan | Keap | Salesforce Marketing Cloud Account Engagement |
|---|
| Starting price |
$299/mo |
$1250/mo |
| Free plan |
No |
No |
| Pricing model |
Subscription |
Subscription (by contacts, billed annually) |
Which Should You Choose?
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
Choose Salesforce Marketing Cloud Account Engagement if...
- You are already on Salesforce CRM and want native B2B marketing automation
- You need real-time marketing engagement data visible to sales reps in Salesforce
- You run complex B2B nurture programs with multiple buyer personas
Visit Salesforce Marketing Cloud Account Engagement
