Make
Visual automation platform for complex multi-step workflows — formerly Integromat
What is Make?
Make (formerly Integromat, rebranded in 2022) is a visual automation platform that lets users build sophisticated workflows using a node-based diagram interface. Where Zapier shows automations as linear step lists, Make visualizes them as flowcharts with branching paths, loops, conditional routers, aggregators, and error handlers — making complex automation logic far easier to build and maintain.
Make connects 1,500+ apps and supports scenarios with dozens of branches, data transformations, and conditional logic that would require multiple separate Zaps in Zapier. It also offers significantly better pricing: Make charges by operations (individual data actions) rather than overall tasks, making high-volume automations substantially cheaper. For marketing teams, Make excels at: multi-channel campaign orchestration, complex CRM data syncing, automated report generation, and AI-powered content pipelines. Its HTTP and Webhook modules enable connections to any API even without a native integration. Make is the preferred tool for power users who have hit Zapier's limits.
Key Features
- Visual Scenario Builder (node-based)
- 1,500+ App Integrations
- Complex Branching & Conditional Logic
- Data Aggregators & Iterators
- HTTP/Webhook Modules (any API)
- Error Handling & Resume
- Scheduling (every minute possible)
- Data Stores (built-in database)
- AI/OpenAI Integration
- Team Workspaces
Pros & Cons
Pros
- Best visual builder for complex multi-branch automation
- Significantly cheaper than Zapier at high operation volumes
- HTTP module connects to any API without a native integration
- Real-time execution with granular scheduling options
Cons
- Steeper learning curve than Zapier — intimidating for non-technical users
- 1,500 integrations vs Zapier's 7,000 — fewer native connectors
- UI can feel complex for simple automations
- Debugging errors requires more technical understanding
Pricing
Model: Freemium + subscription (by operations/month)
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | 1,000 operations/mo, 2 active scenarios |
| Core | $10.59/mo | 10,000 operations/mo, unlimited scenarios |
| Pro | $18.82/mo | 10,000 operations/mo, full-text execution log |
| Teams | $34.12/mo | 10,000 operations/mo, team members |
| Enterprise | Custom | Custom operations, SSO, dedicated support |
Frequently Asked Questions
- What is the difference between Make and Zapier?
- Zapier is simpler and better for non-technical users building straightforward automations. Make is more powerful, cheaper at scale, and better for complex workflows with multiple branches, loops, and conditions. Make has a steeper learning curve but offers far more flexibility.
- Is Make (Integromat) free?
- Yes. Make's free plan includes 1,000 operations/month and 2 active scenarios. Paid plans start at $10.59/mo for 10,000 operations. At $10/mo for 10K operations, Make is one of the best-value automation platforms available.
- Does Make have an affiliate program?
- Yes. Make offers an affiliate program through their partner network with commission on referred subscriptions. Rates and terms are available in their partner portal.