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Mailchimp vs Brevo — Head-to-Head Comparison
Quick verdict: Mailchimp edges ahead
See the full breakdown below.
Feature Comparison
| Feature |
Mailchimp |
Brevo |
| AI Subject Line Helper |
✓ |
— |
| Send-Time Optimization (AI) |
✓ |
✓ |
| Email Automation Builder |
✓ |
— |
| Audience Segmentation |
✓ |
— |
| Landing Page Builder |
✓ |
✓ |
| A/B Testing |
✓ |
✓ |
| SMS Marketing |
✓ |
✓ |
| Social Media Ads Integration |
✓ |
— |
| E-commerce Integrations (Shopify, WooCommerce) |
✓ |
— |
| Reporting & Analytics |
✓ |
— |
| Email Marketing & Automation |
— |
✓ |
| Transactional Email (SMTP) |
— |
✓ |
| Live Chat |
— |
✓ |
| CRM & Deal Pipelines |
— |
✓ |
| WhatsApp Campaigns |
— |
✓ |
| Push Notifications |
— |
✓ |
Pricing Comparison
| Plan | Mailchimp | Brevo |
|---|
| Starting price |
Free |
Free |
| Free plan |
Yes |
Yes |
| Pricing model |
Freemium + subscription (monthly) |
Freemium + subscription (by email volume) |
Which Should You Choose?
Choose Mailchimp if...
- You are just starting with email marketing (free plan is great)
- You run an e-commerce store using Shopify or WooCommerce
- You need a simple drag-and-drop email builder
- You want multi-channel marketing (email + SMS + social ads) in one tool
Try Mailchimp Free
Choose Brevo if...
- You have a large contact list but email infrequently
- You need email + SMS + chat + CRM in one affordable tool
- You are in Europe and prioritize GDPR-compliant infrastructure
Visit Brevo
