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Klaviyo vs ActiveCampaign — Head-to-Head Comparison
Quick verdict: Klaviyo edges ahead
with a 4.6/5 rating vs 4.5/5.
See the full breakdown below.
Feature Comparison
| Feature |
Klaviyo |
ActiveCampaign |
| E-commerce Platform Integration (Shopify, WooCommerce, BigCommerce) |
✓ |
— |
| Behavioral Email & SMS Flows |
✓ |
— |
| Predictive Analytics (LTV, churn risk, send time) |
✓ |
— |
| AI Product Recommendations |
✓ |
— |
| Real-Time Segmentation |
✓ |
— |
| A/B Testing |
✓ |
— |
| Revenue Attribution Per Campaign |
✓ |
— |
| SMS Marketing |
✓ |
✓ |
| Web Push Notifications |
✓ |
— |
| Customer Data Platform (CDP) |
✓ |
— |
| Visual Automation Builder (800+ recipes) |
— |
✓ |
| AI Predictive Sending |
— |
✓ |
| CRM with Deal Pipelines |
— |
✓ |
| Lead Scoring |
— |
✓ |
| Site & Event Tracking |
— |
✓ |
| Dynamic Email Content |
— |
✓ |
| Landing Pages |
— |
✓ |
| Conditional Content |
— |
✓ |
| Salesforce & Shopify Integration |
— |
✓ |
Pricing Comparison
| Plan | Klaviyo | ActiveCampaign |
|---|
| Starting price |
Free |
$29/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (by contacts) |
Subscription (monthly/annual, priced by contacts) |
Which Should You Choose?
Choose Klaviyo if...
- You run an e-commerce store on Shopify or WooCommerce
- You want email + SMS managed from one platform
- You need revenue attribution and predictive analytics for your campaigns
Visit Klaviyo
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
