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GetResponse vs ActiveCampaign — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.2/5.
See the full breakdown below.
Feature Comparison
| Feature |
GetResponse |
ActiveCampaign |
| Email Marketing & Automation |
✓ |
— |
| Built-in Webinar Hosting (up to 500 attendees) |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Conversion Funnel Builder |
✓ |
— |
| AI Email Generator |
✓ |
— |
| E-commerce Tools (Shopify, WooCommerce) |
✓ |
— |
| SMS Marketing |
✓ |
✓ |
| Pop-ups & Forms |
✓ |
— |
| Paid Ads Management (Google, Facebook) |
✓ |
— |
| Web Push Notifications |
✓ |
— |
| Visual Automation Builder (800+ recipes) |
— |
✓ |
| AI Predictive Sending |
— |
✓ |
| CRM with Deal Pipelines |
— |
✓ |
| Lead Scoring |
— |
✓ |
| Site & Event Tracking |
— |
✓ |
| Dynamic Email Content |
— |
✓ |
| Landing Pages |
— |
✓ |
| Conditional Content |
— |
✓ |
| Salesforce & Shopify Integration |
— |
✓ |
Pricing Comparison
| Plan | GetResponse | ActiveCampaign |
|---|
| Starting price |
Free |
$29/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (by contacts) |
Subscription (monthly/annual, priced by contacts) |
Which Should You Choose?
Choose GetResponse if...
- You host webinars regularly and want them integrated with your email marketing
- You want a complete marketing funnel builder without multiple tools
- You need email + landing pages + automation on a single budget
Try GetResponse Free
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
