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ConvertKit vs Drip — Head-to-Head Comparison
Quick verdict: ConvertKit edges ahead
with a 4.4/5 rating vs 4.2/5.
See the full breakdown below.
Feature Comparison
| Feature |
ConvertKit |
Drip |
| Subscriber Tagging & Segmentation |
✓ |
— |
| Visual Automation Builder |
✓ |
— |
| Email Sequences (drip campaigns) |
✓ |
— |
| Paid Newsletter (Stripe integration) |
✓ |
— |
| Creator Network (cross-promotion) |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Opt-in Forms |
✓ |
— |
| Commerce (sell products via email) |
✓ |
— |
| Subscriber Scoring |
✓ |
— |
| Reporting & Click Maps |
✓ |
— |
| Visual Workflow Automation Builder |
— |
✓ |
| Behavioral Email Triggers |
— |
✓ |
| SMS Marketing (integrated) |
— |
✓ |
| E-commerce Integration (Shopify, WooCommerce, Magento) |
— |
✓ |
| Customer Revenue Attribution |
— |
✓ |
| Tagging & Custom Fields |
— |
✓ |
| Dynamic Content Personalization |
— |
✓ |
| A/B Testing |
— |
✓ |
| On-Site Popups & Opt-ins |
— |
✓ |
| Multi-Store Support |
— |
✓ |
Pricing Comparison
| Plan | ConvertKit | Drip |
|---|
| Starting price |
Free |
$39/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription |
Subscription (by contacts) |
Which Should You Choose?
Choose ConvertKit if...
- You are a blogger, podcaster, or content creator building a list
- You want to monetize your newsletter with paid subscriptions
- You want simple but effective email automation without complexity
Try Kit Free
Choose Drip if...
- You run a mid-size DTC e-commerce brand needing advanced automation
- You want email and SMS in one platform at Klaviyo-competitive pricing
- You need complex multi-branch automation workflows
Visit Drip
