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Constant Contact vs Mailchimp — Head-to-Head Comparison
Quick verdict: Mailchimp edges ahead
with a 4.3/5 rating vs 4.1/5.
See the full breakdown below.
Feature Comparison
| Feature |
Constant Contact |
Mailchimp |
| Email Campaign Builder |
✓ |
— |
| 200+ Email Templates |
✓ |
— |
| Contact Management & Segmentation |
✓ |
— |
| Event Management & Ticketing |
✓ |
— |
| Social Media Posting |
✓ |
— |
| AI Subject Line Generator |
✓ |
— |
| List Growth Tools (forms, landing pages) |
✓ |
— |
| E-commerce Integration (Shopify, WooCommerce) |
✓ |
— |
| Marketing Automation (Core plan+) |
✓ |
— |
| Reporting & Analytics |
✓ |
✓ |
| AI Subject Line Helper |
— |
✓ |
| Send-Time Optimization (AI) |
— |
✓ |
| Email Automation Builder |
— |
✓ |
| Audience Segmentation |
— |
✓ |
| Landing Page Builder |
— |
✓ |
| A/B Testing |
— |
✓ |
| SMS Marketing |
— |
✓ |
| Social Media Ads Integration |
— |
✓ |
| E-commerce Integrations (Shopify, WooCommerce) |
— |
✓ |
Pricing Comparison
| Plan | Constant Contact | Mailchimp |
|---|
| Starting price |
$12/mo |
Free |
| Free plan |
No |
Yes |
| Pricing model |
Subscription (by contacts) |
Freemium + subscription (monthly) |
Which Should You Choose?
Choose Constant Contact if...
- You are a local business or nonprofit needing simple, reliable email marketing
- You run events and need integrated ticketing and email
- You value strong phone support over advanced features
Visit Constant Contact
Choose Mailchimp if...
- You are just starting with email marketing (free plan is great)
- You run an e-commerce store using Shopify or WooCommerce
- You need a simple drag-and-drop email builder
- You want multi-channel marketing (email + SMS + social ads) in one tool
Try Mailchimp Free
