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Constant Contact vs ActiveCampaign — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.1/5.
See the full breakdown below.
Feature Comparison
| Feature |
Constant Contact |
ActiveCampaign |
| Email Campaign Builder |
✓ |
— |
| 200+ Email Templates |
✓ |
— |
| Contact Management & Segmentation |
✓ |
— |
| Event Management & Ticketing |
✓ |
— |
| Social Media Posting |
✓ |
— |
| AI Subject Line Generator |
✓ |
— |
| List Growth Tools (forms, landing pages) |
✓ |
— |
| E-commerce Integration (Shopify, WooCommerce) |
✓ |
— |
| Marketing Automation (Core plan+) |
✓ |
— |
| Reporting & Analytics |
✓ |
— |
| Visual Automation Builder (800+ recipes) |
— |
✓ |
| AI Predictive Sending |
— |
✓ |
| CRM with Deal Pipelines |
— |
✓ |
| Lead Scoring |
— |
✓ |
| Site & Event Tracking |
— |
✓ |
| Dynamic Email Content |
— |
✓ |
| SMS Marketing |
— |
✓ |
| Landing Pages |
— |
✓ |
| Conditional Content |
— |
✓ |
| Salesforce & Shopify Integration |
— |
✓ |
Pricing Comparison
| Plan | Constant Contact | ActiveCampaign |
|---|
| Starting price |
$12/mo |
$29/mo |
| Free plan |
No |
No |
| Pricing model |
Subscription (by contacts) |
Subscription (monthly/annual, priced by contacts) |
Which Should You Choose?
Choose Constant Contact if...
- You are a local business or nonprofit needing simple, reliable email marketing
- You run events and need integrated ticketing and email
- You value strong phone support over advanced features
Visit Constant Contact
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
