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Brevo vs Klaviyo — Head-to-Head Comparison
Quick verdict: Klaviyo edges ahead
with a 4.6/5 rating vs 4.3/5.
See the full breakdown below.
Feature Comparison
| Feature |
Brevo |
Klaviyo |
| Email Marketing & Automation |
✓ |
— |
| SMS Marketing |
✓ |
✓ |
| Transactional Email (SMTP) |
✓ |
— |
| Live Chat |
✓ |
— |
| CRM & Deal Pipelines |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Send-Time Optimization (AI) |
✓ |
— |
| WhatsApp Campaigns |
✓ |
— |
| Push Notifications |
✓ |
— |
| A/B Testing |
✓ |
✓ |
| E-commerce Platform Integration (Shopify, WooCommerce, BigCommerce) |
— |
✓ |
| Behavioral Email & SMS Flows |
— |
✓ |
| Predictive Analytics (LTV, churn risk, send time) |
— |
✓ |
| AI Product Recommendations |
— |
✓ |
| Real-Time Segmentation |
— |
✓ |
| Revenue Attribution Per Campaign |
— |
✓ |
| Web Push Notifications |
— |
✓ |
| Customer Data Platform (CDP) |
— |
✓ |
Pricing Comparison
| Plan | Brevo | Klaviyo |
|---|
| Starting price |
Free |
Free |
| Free plan |
Yes |
Yes |
| Pricing model |
Freemium + subscription (by email volume) |
Freemium + subscription (by contacts) |
Which Should You Choose?
Choose Brevo if...
- You have a large contact list but email infrequently
- You need email + SMS + chat + CRM in one affordable tool
- You are in Europe and prioritize GDPR-compliant infrastructure
Visit Brevo
Choose Klaviyo if...
- You run an e-commerce store on Shopify or WooCommerce
- You want email + SMS managed from one platform
- You need revenue attribution and predictive analytics for your campaigns
Visit Klaviyo
