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Brevo vs ActiveCampaign — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.3/5.
See the full breakdown below.
Feature Comparison
| Feature |
Brevo |
ActiveCampaign |
| Email Marketing & Automation |
✓ |
— |
| SMS Marketing |
✓ |
✓ |
| Transactional Email (SMTP) |
✓ |
— |
| Live Chat |
✓ |
— |
| CRM & Deal Pipelines |
✓ |
— |
| Landing Page Builder |
✓ |
— |
| Send-Time Optimization (AI) |
✓ |
— |
| WhatsApp Campaigns |
✓ |
— |
| Push Notifications |
✓ |
— |
| A/B Testing |
✓ |
— |
| Visual Automation Builder (800+ recipes) |
— |
✓ |
| AI Predictive Sending |
— |
✓ |
| CRM with Deal Pipelines |
— |
✓ |
| Lead Scoring |
— |
✓ |
| Site & Event Tracking |
— |
✓ |
| Dynamic Email Content |
— |
✓ |
| Landing Pages |
— |
✓ |
| Conditional Content |
— |
✓ |
| Salesforce & Shopify Integration |
— |
✓ |
Pricing Comparison
| Plan | Brevo | ActiveCampaign |
|---|
| Starting price |
Free |
$29/mo |
| Free plan |
Yes |
No |
| Pricing model |
Freemium + subscription (by email volume) |
Subscription (monthly/annual, priced by contacts) |
Which Should You Choose?
Choose Brevo if...
- You have a large contact list but email infrequently
- You need email + SMS + chat + CRM in one affordable tool
- You are in Europe and prioritize GDPR-compliant infrastructure
Visit Brevo
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
