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ActiveCampaign vs Omnisend — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.4/5.
See the full breakdown below.
Feature Comparison
| Feature |
ActiveCampaign |
Omnisend |
| Visual Automation Builder (800+ recipes) |
✓ |
— |
| AI Predictive Sending |
✓ |
— |
| CRM with Deal Pipelines |
✓ |
— |
| Lead Scoring |
✓ |
— |
| Site & Event Tracking |
✓ |
— |
| Dynamic Email Content |
✓ |
— |
| SMS Marketing |
✓ |
— |
| Landing Pages |
✓ |
— |
| Conditional Content |
✓ |
— |
| Salesforce & Shopify Integration |
✓ |
— |
| Email, SMS, and Push Notifications (unified) |
— |
✓ |
| E-commerce Integration (Shopify, WooCommerce, BigCommerce) |
— |
✓ |
| Pre-built Automation Workflows |
— |
✓ |
| Product Picker for Email |
— |
✓ |
| Abandoned Cart Recovery |
— |
✓ |
| Behavioral Segmentation |
— |
✓ |
| On-Site Popups & Forms |
— |
✓ |
| A/B Testing |
— |
✓ |
| Revenue Attribution |
— |
✓ |
| International SMS Support |
— |
✓ |
Pricing Comparison
| Plan | ActiveCampaign | Omnisend |
|---|
| Starting price |
$29/mo |
Free |
| Free plan |
No |
Yes |
| Pricing model |
Subscription (monthly/annual, priced by contacts) |
Freemium + subscription (by contacts) |
Which Should You Choose?
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
Choose Omnisend if...
- You are a Shopify or WooCommerce store looking for a Klaviyo alternative at lower cost
- You want email, SMS, and push notifications managed in one platform
- You are just starting with e-commerce email automation and need pre-built flows
Visit Omnisend
