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ActiveCampaign vs Keap — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.0/5.
See the full breakdown below.
Feature Comparison
| Feature |
ActiveCampaign |
Keap |
| Visual Automation Builder (800+ recipes) |
✓ |
— |
| AI Predictive Sending |
✓ |
— |
| CRM with Deal Pipelines |
✓ |
— |
| Lead Scoring |
✓ |
— |
| Site & Event Tracking |
✓ |
— |
| Dynamic Email Content |
✓ |
— |
| SMS Marketing |
✓ |
— |
| Landing Pages |
✓ |
— |
| Conditional Content |
✓ |
— |
| Salesforce & Shopify Integration |
✓ |
— |
| CRM & Contact Management |
— |
✓ |
| Email & SMS Automation |
— |
✓ |
| Visual Campaign Builder |
— |
✓ |
| Invoicing & Payment Processing (Stripe) |
— |
✓ |
| Appointment Booking |
— |
✓ |
| Landing Page Builder |
— |
✓ |
| Lead Capture Forms |
— |
✓ |
| Pipeline & Deal Tracking |
— |
✓ |
| Reporting & Analytics |
— |
✓ |
| Mobile App |
— |
✓ |
Pricing Comparison
| Plan | ActiveCampaign | Keap |
|---|
| Starting price |
$29/mo |
$299/mo |
| Free plan |
No |
No |
| Pricing model |
Subscription (monthly/annual, priced by contacts) |
Subscription |
Which Should You Choose?
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
Choose Keap if...
- You are a coach, consultant, or service business owner needing CRM + automation + invoicing
- You want to automate your entire client acquisition workflow in one tool
- You previously used Infusionsoft or are familiar with the platform
Visit Keap
