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ActiveCampaign vs Drip — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.2/5.
See the full breakdown below.
Feature Comparison
| Feature |
ActiveCampaign |
Drip |
| Visual Automation Builder (800+ recipes) |
✓ |
— |
| AI Predictive Sending |
✓ |
— |
| CRM with Deal Pipelines |
✓ |
— |
| Lead Scoring |
✓ |
— |
| Site & Event Tracking |
✓ |
— |
| Dynamic Email Content |
✓ |
— |
| SMS Marketing |
✓ |
— |
| Landing Pages |
✓ |
— |
| Conditional Content |
✓ |
— |
| Salesforce & Shopify Integration |
✓ |
— |
| Visual Workflow Automation Builder |
— |
✓ |
| Behavioral Email Triggers |
— |
✓ |
| SMS Marketing (integrated) |
— |
✓ |
| E-commerce Integration (Shopify, WooCommerce, Magento) |
— |
✓ |
| Customer Revenue Attribution |
— |
✓ |
| Tagging & Custom Fields |
— |
✓ |
| Dynamic Content Personalization |
— |
✓ |
| A/B Testing |
— |
✓ |
| On-Site Popups & Opt-ins |
— |
✓ |
| Multi-Store Support |
— |
✓ |
Pricing Comparison
| Plan | ActiveCampaign | Drip |
|---|
| Starting price |
$15/mo |
$39/mo |
| Free plan |
No |
No |
| Pricing model |
Subscription (monthly/annual, priced by contacts) |
Subscription (by contacts) |
Which Should You Choose?
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
Choose Drip if...
- You run a mid-size DTC e-commerce brand needing advanced automation
- You want email and SMS in one platform at Klaviyo-competitive pricing
- You need complex multi-branch automation workflows
Visit Drip
