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ActiveCampaign vs ConvertKit — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.4/5.
See the full breakdown below.
Feature Comparison
| Feature |
ActiveCampaign |
ConvertKit |
| Visual Automation Builder (800+ recipes) |
✓ |
— |
| AI Predictive Sending |
✓ |
— |
| CRM with Deal Pipelines |
✓ |
— |
| Lead Scoring |
✓ |
— |
| Site & Event Tracking |
✓ |
— |
| Dynamic Email Content |
✓ |
— |
| SMS Marketing |
✓ |
— |
| Landing Pages |
✓ |
— |
| Conditional Content |
✓ |
— |
| Salesforce & Shopify Integration |
✓ |
— |
| Subscriber Tagging & Segmentation |
— |
✓ |
| Visual Automation Builder |
— |
✓ |
| Email Sequences (drip campaigns) |
— |
✓ |
| Paid Newsletter (Stripe integration) |
— |
✓ |
| Creator Network (cross-promotion) |
— |
✓ |
| Landing Page Builder |
— |
✓ |
| Opt-in Forms |
— |
✓ |
| Commerce (sell products via email) |
— |
✓ |
| Subscriber Scoring |
— |
✓ |
| Reporting & Click Maps |
— |
✓ |
Pricing Comparison
| Plan | ActiveCampaign | ConvertKit |
|---|
| Starting price |
$29/mo |
Free |
| Free plan |
No |
Yes |
| Pricing model |
Subscription (monthly/annual, priced by contacts) |
Freemium + subscription |
Which Should You Choose?
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
Choose ConvertKit if...
- You are a blogger, podcaster, or content creator building a list
- You want to monetize your newsletter with paid subscriptions
- You want simple but effective email automation without complexity
Try Kit Free
