This page may contain affiliate links. We may earn a commission if you purchase through our links, at no extra cost to you. Learn more.
ActiveCampaign vs Brevo — Head-to-Head Comparison
Quick verdict: ActiveCampaign edges ahead
with a 4.5/5 rating vs 4.3/5.
See the full breakdown below.
Feature Comparison
| Feature |
ActiveCampaign |
Brevo |
| Visual Automation Builder (800+ recipes) |
✓ |
— |
| AI Predictive Sending |
✓ |
— |
| CRM with Deal Pipelines |
✓ |
— |
| Lead Scoring |
✓ |
— |
| Site & Event Tracking |
✓ |
— |
| Dynamic Email Content |
✓ |
— |
| SMS Marketing |
✓ |
✓ |
| Landing Pages |
✓ |
— |
| Conditional Content |
✓ |
— |
| Salesforce & Shopify Integration |
✓ |
— |
| Email Marketing & Automation |
— |
✓ |
| Transactional Email (SMTP) |
— |
✓ |
| Live Chat |
— |
✓ |
| CRM & Deal Pipelines |
— |
✓ |
| Landing Page Builder |
— |
✓ |
| Send-Time Optimization (AI) |
— |
✓ |
| WhatsApp Campaigns |
— |
✓ |
| Push Notifications |
— |
✓ |
| A/B Testing |
— |
✓ |
Pricing Comparison
| Plan | ActiveCampaign | Brevo |
|---|
| Starting price |
$29/mo |
Free |
| Free plan |
No |
Yes |
| Pricing model |
Subscription (monthly/annual, priced by contacts) |
Freemium + subscription (by email volume) |
Which Should You Choose?
Choose ActiveCampaign if...
- You need complex multi-step automation sequences
- You want email + CRM in one tool without paying HubSpot prices
- You do B2B lead nurturing with long sales cycles
- You need deep personalization and behavioral triggers
Try ActiveCampaign Free
Choose Brevo if...
- You have a large contact list but email infrequently
- You need email + SMS + chat + CRM in one affordable tool
- You are in Europe and prioritize GDPR-compliant infrastructure
Visit Brevo
