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Best Marketo Engage Alternatives in 2026

Not satisfied with Marketo Engage? Here are the 4 best alternatives, ranked by overall value, features, and pricing.

Quick answer: HubSpot (from $15/mo, free plan available) is the top-ranked Marketo Engage alternative on this page — best for small to mid-size businesses needing CRM + marketing in one platform. See the full comparison below for the other 3 options.

Marketo Engage — Quick Overview

Adobe's enterprise B2B marketing automation platform for revenue teams

See full Marketo Engage review →

Marketo Engage Alternatives Compared

ToolStarting PriceFree PlanBest For
HubSpot $15/mo Yes Small to mid-size businesses needing CRM + marketing in one platform
Salesforce Marketing Cloud Account Engagement $1250/mo No B2B organizations already on Salesforce CRM who want native marketing automation without third-party integration
ActiveCampaign $15/mo No B2B teams and agencies needing sophisticated marketing automation
Zapier Freemium + subscription (by tasks/month) Yes Non-technical marketers and business owners who want to automate repetitive tasks between apps without writing code

Top 4 Alternatives to Marketo Engage

  1. #1 HubSpot

    HubSpot

    All-in-one CRM, marketing automation, and sales platform

    From $15/mo
    Try HubSpot Free Compare vs Marketo Engage
  2. #2 Salesforce Marketing Cloud Account Engagement

    Salesforce Marketing Cloud Account Engagement

    Salesforce's B2B marketing automation formerly known as Pardot

    From $1250/mo
    Visit Salesforce Marketing Cloud Account Engagement Compare vs Marketo Engage
  3. #3 ActiveCampaign

    ActiveCampaign

    Advanced email marketing, automation, and CRM platform

    From $15/mo
    Try ActiveCampaign Free Compare vs Marketo Engage
  4. #4 Zapier

    Zapier

    The #1 automation platform connecting 7,000+ apps without code

    Try Zapier Free Compare vs Marketo Engage

Frequently Asked Questions about Marketo Engage

Who is Marketo designed for?
Marketo is designed for enterprise B2B marketing teams, typically at companies with 500+ employees and marketing databases of 25,000+ leads. It is overkill and too expensive for SMBs. HubSpot or ActiveCampaign are better fits below the enterprise tier.
Is Marketo part of Adobe?
Yes. Adobe acquired Marketo in 2018 for $4.75 billion. It is now sold as Marketo Engage within the Adobe Experience Cloud suite. The integration with Adobe Analytics, Audience Manager, and Experience Manager is one of its enterprise strengths.
Does Marketo have an affiliate program?
No. Marketo does not offer a public affiliate program. Enterprise sales happen through direct sales and channel partner relationships.