Serpstat
All-in-one SEO platform with strong team collaboration features
What is Serpstat?
Serpstat is a comprehensive SEO platform that covers keyword research, rank tracking, backlink analysis, site audit, and competitor intelligence — similar in scope to Semrush but with more competitive pricing for teams. Its database covers 230+ regions and includes over 7 billion keywords.
Where Serpstat differentiates is in team features. Multi-user access, project sharing, and role-based permissions are available at lower price points than Semrush or Ahrefs. The platform also includes a Tree View feature that visualizes a competitor's entire site structure sorted by traffic — useful for content gap analysis. Its AI tools include a text analysis feature for content optimization and a missing keywords detector. Serpstat is a solid mid-market choice that punches above its price point on team and collaboration features.
Key Features
- Keyword Research (7B+ keywords)
- Rank Tracker
- Backlink Analysis
- Site Audit
- Competitor Analysis
- Tree View (site structure visualization)
- Missing Keywords Detector
- AI Text Analysis
- White-Label Reports
- Team Collaboration (roles + sharing)
Pros & Cons
Pros
- Strong multi-user features at affordable price points
- Tree View is a unique and useful competitor analysis feature
- Good keyword database breadth across international markets
- Decent free plan for occasional SEO checks
Cons
- Backlink data quality below Ahrefs
- Rank tracker less accurate than SE Ranking or Semrush
- UI feels dated compared to newer tools
- Customer support response times can be slow
Pricing
Model: Freemium + subscription
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | 10 queries/day |
| Individual | $69/mo | 4 projects, 15K queries/day |
| Small Team | $119/mo | 10 projects, 60K queries/day, 3 users |
| Agency | $349/mo | 50 projects, 300K queries/day, 5 users |
| Enterprise | $499/mo | Unlimited projects, custom users |
Frequently Asked Questions
- Is Serpstat suitable for agencies?
- Yes. Serpstat's Agency plan ($349/mo) includes 5 users, 50 projects, white-label reports, and API access — making it competitive with Semrush for team use at lower cost.
- What is Tree View in Serpstat?
- Tree View is a Serpstat feature that visualizes a domain's entire site structure sorted by organic traffic per page. It helps identify which sections of a competitor's site drive the most SEO value.
- Does Serpstat have an affiliate program?
- Yes. Serpstat's affiliate program offers up to 30% recurring commission, with a 30-day cookie window. Affiliates receive real-time tracking and monthly payouts.