Frase
AI research, brief creation, and content optimization in one workflow
From $15/mo
What is Frase?
Frase combines AI content generation, SERP research, and on-page optimization into a single workflow. When you enter a keyword, Frase automatically analyzes the top 20 search results, extracts the key topics and questions covered, and uses that data to help you write a brief or a full article — all without leaving the editor.
The workflow covers four stages: research (what the top results say), brief creation (structuring headers and key points), writing (AI-assisted drafting), and optimization (scoring your content against competitors). The question research feature pulls related questions from Google's People Also Ask, Quora, and Reddit — useful for FAQ sections and long-tail keyword targeting. Frase is significantly more affordable than Clearscope or MarketMuse, making it accessible to individual SEOs, small agencies, and content solopreneurs.
Key Features
- SERP Research & Topic Extraction
- AI Content Brief Generator
- AI Writing Assistant
- Content Optimization Score
- People Also Ask Questions Importer
- Outline Builder
- Content Templates
- WordPress Integration
- Team Collaboration
- Content Analytics
Pros & Cons
Pros
- End-to-end workflow from research to optimized draft
- Most affordable content optimization tool with AI writing included
- PAA question research is excellent for FAQ content
- Good balance between AI assistance and editorial control
Cons
- AI writer output quality can be generic on complex topics
- Content scoring is less detailed than Clearscope or MarketMuse
- No built-in keyword research or rank tracking
- Interface lags with long documents
Pricing
Model: Subscription
| Plan | Price | Key Limits |
|---|---|---|
| Solo | $15/mo | 4 documents/mo, 1 user (limited) |
| Basic | $45/mo | 30 documents/mo, 1 user |
| Team | $115/mo | Unlimited documents, 3 users |
Frequently Asked Questions
- What makes Frase different from Surfer SEO?
- Frase focuses more on research and brief creation workflows. It pulls questions from PAA and forums automatically. Surfer SEO is stronger on keyword data integration and has a more established content score. Both include AI writing, but Frase's research workflow is more structured.
- Can Frase write full articles?
- Yes. Frase's AI writer can generate outlines, section drafts, and full articles. The quality is solid for factual SEO content but benefits from human editing. The strength is that the AI uses your SERP research as context, so the output stays topically relevant.
- Does Frase have an affiliate program?
- Yes. Frase offers a 30% recurring affiliate commission with a 60-day cookie window. Affiliates can apply through the Frase website.