Brandwatch
Enterprise social listening and consumer intelligence platform
From $1000/mo
What is Brandwatch?
Brandwatch is a premium social intelligence platform that focuses on listening, monitoring, and consumer research rather than scheduling. It indexes over 1.6 trillion posts and conversations spanning 100 million sources — social networks, news sites, blogs, forums, and review platforms — making it the most comprehensive brand intelligence database available.
The platform is used by enterprises to track brand perception, monitor competitors, identify emerging trends, and measure campaign sentiment across global markets. Its AI features include sentiment analysis, entity recognition, emotion detection, and anomaly alerts that flag unusual spikes in brand mentions. Brandwatch acquired Falcon.io in 2021 to add social publishing capabilities, giving it an end-to-end social suite. It also owns Cision (PR monitoring) and Brandwatch Consumer Research. Pricing is custom and enterprise-tier — making it inaccessible to most small and mid-size businesses. For organizations where brand reputation is a business-critical metric, Brandwatch is the industry reference point.
Key Features
- Social Listening (1.6T+ post archive)
- Consumer Intelligence Research
- Sentiment & Emotion Analysis
- Competitor Monitoring
- Crisis Alert System
- Social Publishing (Falcon.io integration)
- Influencer Identification
- Trend Detection
- Custom Dashboards & Reports
- API Access
Pros & Cons
Pros
- Largest social data archive available — 1.6 trillion posts
- Most sophisticated sentiment and emotion analysis in the market
- Crisis monitoring and real-time alerts for brand reputation
- Deep historical data for longitudinal research
Cons
- Expensive — custom enterprise pricing (typically $1,000+/mo)
- No transparent pricing on website
- Overkill for most businesses — designed for enterprise research teams
- Publishing features added via acquisition, less polished than native schedulers
Pricing
Model: Custom enterprise pricing
| Plan | Price | Key Limits |
|---|---|---|
| Consumer Research | Custom | Listening and research only |
| Social Media Management | Custom | Publishing + listening |
| Full Suite | Custom | All modules, dedicated CSM |
Frequently Asked Questions
- What makes Brandwatch different from Hootsuite?
- Brandwatch focuses on social intelligence — listening, monitoring, and consumer research. Hootsuite focuses on social management — scheduling, publishing, and team workflows. Brandwatch is for research-first organizations; Hootsuite is for publishing-first teams.
- How much does Brandwatch cost?
- Brandwatch does not publish pricing. Based on reported figures, plans typically start around $1,000/mo for the Consumer Research product. Full enterprise suite pricing is negotiated directly with sales.
- Does Brandwatch include social posting?
- Yes. Following the acquisition of Falcon.io, Brandwatch includes social publishing capabilities. However, the platform is primarily known for listening and research — not publishing efficiency.