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Semrush vs SE Ranking — Head-to-Head Comparison
Quick verdict: Semrush edges ahead
with a 4.7/5 rating vs 4.5/5.
See the full breakdown below.
Feature Comparison
| Feature |
Semrush |
SE Ranking |
| Keyword Research (25B+ keywords) |
✓ |
— |
| Rank Tracking |
✓ |
— |
| Site Audit |
✓ |
✓ |
| Backlink Analysis |
✓ |
— |
| Content Marketing Toolkit |
✓ |
— |
| Competitor Analysis |
✓ |
✓ |
| PPC Research |
✓ |
— |
| Social Media Toolkit |
✓ |
— |
| Local SEO |
✓ |
— |
| AI Writing Assistant |
✓ |
— |
| Rank Tracker (daily, any location) |
— |
✓ |
| Keyword Research |
— |
✓ |
| Backlink Checker |
— |
✓ |
| AI Content Writer (GPT-4 powered) |
— |
✓ |
| On-Page SEO Checker |
— |
✓ |
| White-Label Reports |
— |
✓ |
| Local Marketing Module |
— |
✓ |
| Social Media Analytics |
— |
✓ |
Pricing Comparison
| Plan | Semrush | SE Ranking |
|---|
| Starting price |
$130/mo |
$65/mo |
| Free plan |
Yes |
No |
| Pricing model |
Subscription (monthly/annual) |
Subscription (monthly/annual) |
Which Should You Choose?
Choose Semrush if...
- You need an all-in-one SEO platform with no tool switching
- You run competitive SEO at an agency
- You need PPC + SEO data in one place
Try Semrush Free
Choose SE Ranking if...
- You want Semrush-level features at a fraction of the cost
- You need daily rank tracking without paying premium prices
- You are a freelancer needing white-label reports
Try SE Ranking Free
