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Semrush vs Moz Pro — Head-to-Head Comparison
Quick verdict: Semrush edges ahead
with a 4.7/5 rating vs 4.3/5.
See the full breakdown below.
Feature Comparison
| Feature |
Semrush |
Moz Pro |
| Keyword Research (25B+ keywords) |
✓ |
— |
| Rank Tracking |
✓ |
— |
| Site Audit |
✓ |
— |
| Backlink Analysis |
✓ |
— |
| Content Marketing Toolkit |
✓ |
— |
| Competitor Analysis |
✓ |
— |
| PPC Research |
✓ |
— |
| Social Media Toolkit |
✓ |
— |
| Local SEO |
✓ |
— |
| AI Writing Assistant |
✓ |
— |
| Keyword Explorer |
— |
✓ |
| Rank Tracking (SERP) |
— |
✓ |
| Link Explorer (backlink database) |
— |
✓ |
| Site Crawl & Technical Audit |
— |
✓ |
| On-Page Grader |
— |
✓ |
| MozBar Chrome Extension |
— |
✓ |
| Domain Authority Score |
— |
✓ |
| Spam Score |
— |
✓ |
| SERP Analysis |
— |
✓ |
| Local SEO (Moz Local) |
— |
✓ |
Pricing Comparison
| Plan | Semrush | Moz Pro |
|---|
| Starting price |
$130/mo |
Free |
| Free plan |
Yes |
Yes |
| Pricing model |
Subscription (monthly/annual) |
Freemium + subscription |
Which Should You Choose?
Choose Semrush if...
- You need an all-in-one SEO platform with no tool switching
- You run competitive SEO at an agency
- You need PPC + SEO data in one place
Try Semrush Free
Choose Moz Pro if...
- You are new to SEO and want a gentle learning curve
- You need local SEO tools alongside standard SEO features
- You rely on Domain Authority as a benchmark metric
Visit Moz Pro
