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Moz Pro vs Serpstat — Head-to-Head Comparison
Quick verdict: Moz Pro edges ahead
with a 4.3/5 rating vs 4.2/5.
See the full breakdown below.
Feature Comparison
| Feature |
Moz Pro |
Serpstat |
| Keyword Explorer |
✓ |
— |
| Rank Tracking (SERP) |
✓ |
— |
| Link Explorer (backlink database) |
✓ |
— |
| Site Crawl & Technical Audit |
✓ |
— |
| On-Page Grader |
✓ |
— |
| MozBar Chrome Extension |
✓ |
— |
| Domain Authority Score |
✓ |
— |
| Spam Score |
✓ |
— |
| SERP Analysis |
✓ |
— |
| Local SEO (Moz Local) |
✓ |
— |
| Keyword Research (7B+ keywords) |
— |
✓ |
| Rank Tracker |
— |
✓ |
| Backlink Analysis |
— |
✓ |
| Site Audit |
— |
✓ |
| Competitor Analysis |
— |
✓ |
| Tree View (site structure visualization) |
— |
✓ |
| Missing Keywords Detector |
— |
✓ |
| AI Text Analysis |
— |
✓ |
| White-Label Reports |
— |
✓ |
| Team Collaboration (roles + sharing) |
— |
✓ |
Pricing Comparison
| Plan | Moz Pro | Serpstat |
|---|
| Starting price |
Free |
Free |
| Free plan |
Yes |
Yes |
| Pricing model |
Freemium + subscription |
Freemium + subscription |
Which Should You Choose?
Choose Moz Pro if...
- You are new to SEO and want a gentle learning curve
- You need local SEO tools alongside standard SEO features
- You rely on Domain Authority as a benchmark metric
Visit Moz Pro
Choose Serpstat if...
- You need multi-user SEO access without Semrush enterprise pricing
- You want competitor site structure visualization
- You operate in non-English markets
Visit Serpstat
