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Hootsuite vs Sprout Social — Head-to-Head Comparison
Quick verdict: Sprout Social edges ahead
with a 4.4/5 rating vs 4.2/5.
See the full breakdown below.
Feature Comparison
| Feature |
Hootsuite |
Sprout Social |
| Multi-Network Scheduling (Instagram, Facebook, X, LinkedIn, Pinterest, YouTube, TikTok) |
✓ |
— |
| Visual Content Calendar |
✓ |
— |
| Bulk Scheduling |
✓ |
— |
| OwlyWriter AI (caption generator) |
✓ |
— |
| Social Listening & Streams |
✓ |
— |
| Analytics & Competitor Benchmarking |
✓ |
— |
| Team Approval Workflows |
✓ |
— |
| 150+ App Integrations |
✓ |
— |
| Best Time to Post (AI recommendations) |
✓ |
— |
| Ads Management Integration |
✓ |
— |
| Multi-Network Publishing & Scheduling |
— |
✓ |
| Advanced Social Listening |
— |
✓ |
| Unified Smart Inbox |
— |
✓ |
| Competitor Benchmarking |
— |
✓ |
| Sentiment Analysis (AI) |
— |
✓ |
| Employee Advocacy Module |
— |
✓ |
| CRM Integration (Salesforce, HubSpot) |
— |
✓ |
| Custom Report Builder |
— |
✓ |
| Team Inbox with Assignment |
— |
✓ |
| Paid Social Performance Reporting |
— |
✓ |
Pricing Comparison
| Plan | Hootsuite | Sprout Social |
|---|
| Starting price |
$99/mo |
$249/mo |
| Free plan |
No |
No |
| Pricing model |
Subscription |
Subscription (per seat) |
Which Should You Choose?
Choose Hootsuite if...
- You manage social media for multiple clients as an agency
- You need team approval workflows and role-based permissions
- You want social listening and monitoring alongside scheduling
Try Hootsuite Free
Choose Sprout Social if...
- You are an enterprise brand needing social listening and competitor intelligence
- You need CRM integration to tie social engagement to sales pipeline
- You produce executive-level social media reports for leadership
Visit Sprout Social
