This page may contain affiliate links. We may earn a commission if you purchase through our links, at no extra cost to you. Learn more.

Best Mixpanel Alternatives in 2025

Not satisfied with Mixpanel? Here are the 4 best alternatives, ranked by overall value, features, and pricing.

Mixpanel — Quick Overview

Product analytics built for understanding user behavior, retention, and funnels

See full Mixpanel review →

Top 4 Alternatives to Mixpanel

  1. #1 Amplitude

    Amplitude

    Digital analytics platform for data-driven product and growth teams

    Visit Amplitude Compare vs Mixpanel
  2. #2 Google Analytics 4

    Google Analytics 4

    The world's most widely used web analytics platform — free and AI-powered

    Visit Google Analytics 4 Compare vs Mixpanel
  3. #3 Hotjar

    Hotjar

    Heatmaps, session recordings, and user feedback to understand on-site behavior

    Visit Hotjar Compare vs Mixpanel
  4. #4 Plausible Analytics

    Plausible Analytics

    Privacy-first web analytics — simple, cookieless, and GDPR-compliant

    From $9/mo
    Visit Plausible Analytics Compare vs Mixpanel