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Best Hotjar Alternatives in 2025

Not satisfied with Hotjar? Here are the 4 best alternatives, ranked by overall value, features, and pricing.

Hotjar — Quick Overview

Heatmaps, session recordings, and user feedback to understand on-site behavior

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Top 4 Alternatives to Hotjar

  1. #1 Google Analytics 4

    Google Analytics 4

    The world's most widely used web analytics platform — free and AI-powered

    Visit Google Analytics 4 Compare vs Hotjar
  2. #2 Mixpanel

    Mixpanel

    Product analytics built for understanding user behavior, retention, and funnels

    Visit Mixpanel Compare vs Hotjar
  3. #3 Amplitude

    Amplitude

    Digital analytics platform for data-driven product and growth teams

    Visit Amplitude Compare vs Hotjar
  4. #4 Plausible Analytics

    Plausible Analytics

    Privacy-first web analytics — simple, cookieless, and GDPR-compliant

    From $9/mo
    Visit Plausible Analytics Compare vs Hotjar