This page may contain affiliate links. We may earn a commission if you purchase through our links, at no extra cost to you. Learn more.

Best Google Analytics 4 Alternatives in 2025

Not satisfied with Google Analytics 4? Here are the 4 best alternatives, ranked by overall value, features, and pricing.

Google Analytics 4 — Quick Overview

The world's most widely used web analytics platform — free and AI-powered

See full Google Analytics 4 review →

Top 4 Alternatives to Google Analytics 4

  1. #1 Plausible Analytics

    Plausible Analytics

    Privacy-first web analytics — simple, cookieless, and GDPR-compliant

    From $9/mo
  2. #2 Mixpanel

    Mixpanel

    Product analytics built for understanding user behavior, retention, and funnels

  3. #3 Amplitude

    Amplitude

    Digital analytics platform for data-driven product and growth teams

  4. #4 Hotjar

    Hotjar

    Heatmaps, session recordings, and user feedback to understand on-site behavior